We are beyond excited to be celebrating the Century 21 50-year anniversary as a real estate franchise company this coming July 2021! Over the last 50 years, the Century 21 name and brand has become the most recognizable in the real estate industry worldwide, and we could not be prouder to be a part of their legacy. Our owner, Jeff Dittrich, shares more about his story of becoming a realtor and franchise owner with C21:
“Even before I became a home buyer or owner, I knew what the Century 21 name meant and who they were. Way back when, their iconic gold jacket was a symbol that most people knew. Fast forward to the late 90’s when I became a realtor, I got to know many Century 21 Realtors, and shortly after taking over our company, we became a Century 21 office. Overall, being a C21 franchise has been a great thing for me and our Red Shoe agents because of the valuable training, consistent leads, and advertising opportunities from the Corporate Leaders.
“We are locally owned and operated, so we control our own business here in the New Ulm and Sleepy Eye area. Any company or franchise that can be in business for 50+ years must be doing something right, and Century 21 is no different. The industry continues to evolve with technology being the biggest change in the last half century. Gone are the days of print advertising and the “For Sale” sign being the best way to advertise a listed home. Now, the internet and social media are the norm for sharing information with potential buyers, and we can do it in the blink of an eye.
“We talk about how, when a potential buyer wants to physically look at a home, it’s a second showing because the buyer has already seen a video, dozens of pictures, and room measurements of that home before they even connect with the realtor. What’s next? Time will tell, but we know that Century 21 will be leading the way!”
Thank you, Jeff, for sharing your story and the wonderful benefits of being a part of the Century 21 team. If you want to work with the realty company that is leading the industry, let’s connect today!