Whenever hopeful home sellers come to us to help them sell their homes for the best price, we are instantly committed to helping them achieve their sale price. One way that we do this is by offering a free staging consultation with Natalie Schaefer, Owner of Perfectly Placed Home Staging. Natalie specializes in “helping potential buyers feel at home” when they attend your open house or a private showing, which is the exact feeling you want them to have!
We recently sat down with Natalie to learn more about the home staging process, how she got started in the field, and what you can expect when you get a free consultation as a client of C21 Red Shoe Realty!
Tell us the 3 main benefits that your clients get from staging their homes for selling?
Staging prepares a seller’s home to look its best. Some of the benefits are:
- Staged homes photograph better.
- Staged homes tend to get more traffic from potential buyers.
- Staged homes typically sell faster and sometimes for more money. Win! Win!
What does a standard staging process include?
For occupied homes, I offer consultations. Consultations are a ‘walk & talk’ service where I encourage the seller to take notes as I share ideas on specific editing, decluttering, and rearranging of furniture. The seller then follows through on their to-do list before putting their house on the market. I also offer a Hands-On Staging service. This service is where I personally make changes in simplifying, rearranging, and styling their home using existing decor.
For unoccupied dwellings, I offer Vacant Home Staging. This starts with a preview of the home so I can see the layout, paint colors, and finishes. I put together a plan and prepare a staging proposal. I recommend staging the key areas of the home including the living room, dining room, and kitchen. I have my own inventory of home furniture and accessories that I deliver, set up, and style the home. The seller then rents the staging furniture and accessories to keep the items in the home on a monthly basis.
Are there any hot new trends for staging in 2021?
Home staging doesn’t typically follow design trends very closely. Neutral home décor is best for staging a home because not all buyers like boho, and not all homes fit the farmhouse look. However, the needs and wants of home buyers have changed. Specifically, the pandemic has influenced an increased interest in home office/learning spaces. Also, because we are spending more time at home, buyers are looking for a cozy, relaxed vibe where they will enjoy spending much of their time.
Are there any simple things homeowners can do on their own to make their home more appealing to buyers?
CLEAN like you have never cleaned before! Dirt is the #1 home sale killer. With some work and a good scrub, you can make your house shine.
What do you include in your free staging consultation for C21 Red Shoe Realty clients?
An incentive to listing your home with Red Shoe Realty is that all agents offer my staging consultation at no cost to the seller. As described above, it is a valuable service that empowers the seller to focus on what is most important to accomplish when preparing to sell. My advice helps them have clear goals in mind to get their house picture-perfect, prepare for showings, and begin packing early.
Why did you choose home staging as a career?
A real estate agent who knew my love for ‘all things home’ gave me the idea. She encouraged me by saying that I would be good at it and that staging is needed in our community. I gave it a lot of thought, did my research, and decided, “I’ll never know unless I try.” I am now in my 9th year in business!
What is your favorite thing about your job?
Although staging can be challenging and a lot of work, I love highlighting the beauty that each home has. I enjoy having the opportunity to transform homes into spaces that inspire. Sometimes clients tell me, “Wow, maybe I don’t want to sell my house anymore. It looks so good!”
We cannot thank Natalie enough for sharing her home staging expertise with us and want to congratulate her on 9 successful years in the business! If you would like to take advantage of the free consultation Natalie offers to C21 Red Shoe clients, don’t wait! Contact us now to get started with your listing.